Are You Ready For CAPITAL GLAM?

What a better way to start off this year, after releasing my last collection for Dioguardi, I felt I had the need to start a new journey and live new experiences, and writing is something I've been thinking about for a long time. The oportunity finally came and I'm really excited to bring you the latest fashion reports and more.


It's the center of the world, the global fashion leader, the core of all the emerging designers, fashion dollies and extravagant events. Yes, that's what we call "Dollywood", a place with more than 200 Million virtual citizens that live in this virtual city and usually have a broad mix of business, fashion, entertainment and culture. But it's certain that Dollywood have suffered a lot of changes over the years, some good and some bad. First the good changes. Over the years Stardoll tried to diversify its fashion district with the addition of high fashion stores, luxury stores that we know as "Tributes", which had a good acceptation from the Dollywood citizens and achieved many aficionados that became collecting these highly valued items, including myself. It was such a good strategy from Stardoll to keep its citizens spending thousands of Stardollars and keep up their interest in purchasing luxury brands such as Chanel, Dior, Gucci, just to name a few. Also, Stardoll decided to launch a new store with the same but succesfull LE formula called "Young Hollywood" with high-end limited garments worn by recognized Hollywood stars such as the Mary-Kate and Ashley Olsen twins, Miley Cyrus, Alexa Chung and others.

Also, what about the Limited Edition brand? Called by Stardoll as the "LE Brand For Fashion Leaders who set the trends that others follow". The first LE collection had such a high level of quality that it quickly became a brand in high demand that it reached the point to becoming a symbol of exclusiveness for the wealthiests dollies. That's a reason of why rare items as the Motorcycle Jacket and the rest are highly valued. Since the first LE collection couldn't cope with the high demand, Stardoll had the need to release more LE collections and launch a more affordable line but keeping it limited, named "Antidote", which turned out to be another hit for Stardoll's trayectory.

Still not satisfied with their profits, Stardoll reached another level with a collaboration with "the world's most beloved and exquisite department store", Harrods. It brought a range of cheaper but not less fabulous luxury brands. Which ones am I talking about? I'm talking about Chloé, Roberto Cavalli, Young Versace and others. But apparently this move didn't have such an impact on the real brand aficionados as the Tribute Stores, but I could be wrong, it justs depends on your opinions and tastes.

Stardoll in its eagerness to fill the virtual capital of fashion with more and more stores, they thought it would be a good idea to bring the latest addition to the fashion district with, Scandinavia's number one online fashion retailer which I'm a huge fan of, this new store got mostly good criticism from Stardoll's fashion lovers. For the record, now the Stardoll Staff is planning to launch an exclusive store only for the Royal Members. This sounds very interesting to me, however, I can't wait to hear what the non-royal members will say about this.

When it comes to the bad changes, the biggest part of Dollywood's population thinks the worst decision that Stardoll could have made was making RC items and Lottery Dresses non sellable except for a few. But I'm not getting into details because I'll be doing a special post about this controversial topic in the future.

 Also, what are your expectations on my new column CAPITAL GLAM!?